What should you charge for a sponsorship? Free rate calculator

9 questions. get a real yes / no / wait answer on whether the rate you're considering is in market range, including when you're undercharging.

Free tool — no signup required to see your result.

content niche

your niche affects brand demand. finance and tech creators command premiums because their audiences have higher purchase intent

total audience size

your subscriber or follower count on this platform. the primary tier that determines base rate

under 10k10k–100k100k–1M1M+

average views per video / episode

the actual delivery metric sponsors care about. if your last 10 videos averaged 80k views, enter 80000

engagement rate % (optional)

likes + comments + shares ÷ views × 100. if you don't know it, leave this blank. we'll estimate from your views-to-audience ratio

what you're delivering

deliverable type moves the rate more than anything else. a dedicated video is 2-3x an integration in the same video

integration (sponsor segment in your regular video)dedicated video (entire video is the brand)mention (brief name-drop or link in description)story post (24-hour ephemeral content)feed post (permanent static post)host-read ad (mid-roll or pre-roll)multi-platform package (YouTube + IG + email, etc.)

what you're considering charging

the dollar amount you're thinking of quoting to the brand. this is what the verdict evaluates

exclusivity window (days)

how long you're agreeing not to work with competing brands. 0 = no exclusivity. 30 and 90 days are standard asks from brands. longer exclusivity = higher rate

usage rights

what the brand is allowed to do with the content after you post it. perpetual rights are worth 2-3x organic-only

organic only (they can't repurpose or run it as an ad)paid amplification (they can boost your post as an ad)perpetual / whitelisting (they own the content indefinitely)